WordPress powers a massive portion of the internet. But most WordPress websites fail at one critical function: conversion.
They look good. They load (eventually). They exist. But they don’t generate measurable business results.
Here’s why IMHO.
1. Design Without Strategy
Most websites are designed visually, not behaviourally.
They focus on:
- Colours
- Layout
- Branding
But ignore:
- User intent
- Decision flow
- Conversion triggers
A high-performing website guides a user toward an action. A typical site just presents information.
2. Mobile Is Treated as an Afterthought
“Responsive design” is not the same as mobile-first design.
Most WordPress sites are built for desktop, then adjusted for smaller screens.
The result:
- Cluttered mobile layouts
- Hard-to-click buttons
- Poor readability
- Frustrating navigation
Considering that the majority of traffic is mobile, this is a direct hit to revenue. On average across our clients we are currently seeing that an average on 80-85% of all traffic to their websites are coming in from mobile devices.
3. Slow Load Speeds
Speed is not just a technical metric - it’s a business metric. Think about that for a moment, and then consider the following.
A slow website:
- Increases bounce rates
- Reduces trust
- Lowers conversion rates
Common causes:
- Bloated themes
- Too many plugins
- Unoptimised images
- Poor hosting setups
4. No Real Tracking
One of the biggest issues: businesses don’t actually know what their website is doing.
Without proper tracking:
- You don’t know what converts
- You don’t know where users drop off
- You can’t optimise effectively
Installing analytics is not enough. It needs to be configured correctly.
Once that is done then you need to understand the data you are looking at and be aboe to make informed decisions on how to use that data to improve the website and/or the page to your advantage.
5. No Conversion Strategy
Many websites have:
- No clear call-to-action
- No structured user journey
- No optimisation process
Conversion is not accidental. It’s engineered.
Now, after you have fixed that, what happens once they convert? What is the process internally to nurture those leads you receive? Many businesses fail at this because they do not plan for it.
How to Fix It
To turn a WordPress site into a revenue-generating platform you need a dedicated team or development partner that ensures that your website is optimally utilised to be part of your marketing strategy.
That is where TapAway become a vital partner for our customers as we understand this part of the process.
Each business is different and each one has different goals they want to achieve. They do however share one common thread - they want to gather leads to grow their business.